Subscriber Lists

Subscriber Lists

Subscriber Lists

Introduction

Audiences are structured under “subscriber lists” in Oempro. Each Oempro user can create multiple lists based on their user group limits and permissions.

Each subscriber list is a separate ecosystem for your email marketing operations. As explained in the diagram below, each subscriber list has its own;

  • Custom fields
  • Segments
  • Auto responders
  • Subscribers
This diagram represents subscriber list components and how they affect the audience of the subscriber list.
This diagram represents subscriber list components and how they affect the audience of the subscriber list.

Subscriber lists can have unlimited amount of custom fields, segments, auto responders, and subscribers.

The purpose of each one of these assets is;

  • Custom fields: For saving additional attributes about subscribers (such as first name, last name, city, purchased product, etc.)
  • Segments: For targeting the subscriber list audience based on their attributes (custom fields) and activities (opened?, clicked?, etc.)
  • Auto responders: For triggering event-driven emails when a specific event occurs in your list such as subscription, unsubscription, link click, email open, etc.

Creating a Subscriber List

In the user area, go to “Lists” section:

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If this is the first time accessing the “Subscriber Lists” section, you will see an empty list. Click “Create New List” button on the top right corner.

Fill-in the requested information and click “Create List” button.

New List Parameters

NameDescription
List Name
Give a new to your new subscriber list. Please note, this name can be visible to your subscribers if you enable subscriber area feature.
Sender Name
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the name of the sender. This information can be added to outgoing emails.
Sender Email
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the sender email address. This can be used as “sender” email address in outgoing emails to this list.
Sender Company
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the company name of the sender. This information can be added to outgoing emails.
Sender Address
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the mailing address of the sender. This information can be added to outgoing emails.
Subscription Type
Choose how to process incoming subscription requests. You have two options: Single Opt-In: Incoming subscription request will be processed immediately without sending a confirmation email to the email address owner. Double Opt-In A confirmation email will be sent to the email address owner and once the confirmation link inside the email is clicked, the subscription will be activated in the list.
Hide In The Subscriber Area
Once this checkbox is checked, the subscriber list will not be visible in the subscriber area for preference updates.
⚠️

Setting your list as “Single Opt-In” may expose your list to spammers who can easily fill-in your list with spam traps, invalid email addresses which will damage your email delivery success rate over time.

Once the list is created, you will be redirected to the new subscriber list dashboard:

Subscriber list dashboard
Subscriber list dashboard

Managing Your Subscriber List

Assets of your subscriber list can be managed from the subscriber list dashboard. On the left side menu, you can access to subscriber list assets.

Custom Fields

If you want to store additional information (attributes) for each one of your subscribers such as first name, last name, city, etc. you can do this by creating list custom fields. Managing your custom fields are explained in detail here.

These custom fields can be used for personalizing the email content and narrowing down your target audience into smaller groups (segmentation).

Segments

Segment is a powerful audience targeting tool. You can create segments based on attributes and activities of your audience and run targeted email marketing campaigns for higher conversion and engagement rates.

Managing your segments are explained in detail here.

Auto Responders

You can setup unlimited amount of time-sequenced and event-driven auto responder emails. These emails are triggered when a specific event occurs. You can learn more about how to manage auto responders here.

The purpose of auto responders is to send a relevant email to the corresponding subscriber when a specific event occurs. In this way, the audience engagement rate is maximized.

Synchronization

If you want to connect your subscriber list to a third party MySQL database and update subscribers at regular time intervals, this can be done by using the “Synchronization” feature.

Once you enable this feature, you will be asked to enter the MySQL connection parameters and also SQL query to execute. At regular time intervals, the defined SQL query will be executed and results will be imported to the list.

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Synchronization feature must be used for MySQL queries with less than 50,000 rows.

Settings

This is the section where you can manage all parameters of the subscriber list.

List Setting Parameters

NameDescription
List Name
Give a new to your new subscriber list. Please note, this name can be visible to your subscribers if you enable subscriber area feature.
Sender Name
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the name of the sender. This information can be added to outgoing emails.
Sender Email
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the sender email address. This can be used as “sender” email address in outgoing emails to this list.
Sender Company
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the company name of the sender. This information can be added to outgoing emails.
Sender Address
(This field will be displayed if you have enabled “sender information” feature in user group settings.) Enter the mailing address of the sender. This information can be added to outgoing emails.
Subscription Type
Choose how to process incoming subscription requests. You have two options: Single Opt-In: Incoming subscription request will be processed immediately without sending a confirmation email to the email address owner. Double Opt-In A confirmation email will be sent to the email address owner and once the confirmation link inside the email is clicked, the subscription will be activated in the list. If “Double Opt-In” mode is enabled, you must edit the opt-in confirmation email content by clicking the button below this setting.
Hide This In Subscriber Area
Once this checkbox is checked, the subscriber list will not be visible in the subscriber area for preference updates.
Send Notification Email
If checked, when a subscription or unsubscription event occurs, a notification email will be delivered to your user account email address.
Subscription Behaviors
You can set specific actions to be processed when a subscription occurs: Subscribe him/her to a specific list: You can subscribe the new subscriber to a different subscriber list. Unsubscribe him/her from a specific list: You can unsubscribe the new subscriber from a different subscriber list. Display my own confirmation pending page: When a subscription occurs, you can redirect person to a URL on your website instead of displaying the default success screen. Display my own subscription confirmed page: When a double opt-in confirmation occurs, you can redirect person to a URL on your website instead of displaying the default success screen. Display my own subscription error page: If an error occurs during the subscription process, you can redirect person to a URL on your website.
Unsubscription Behaviors
You can set specific actions to be processed when an unsubscription occurs: Subscribe him/her to a specific list: You can subscribe the new subscriber to a different subscriber list. Unsubscribe him/her from a specific list: You can unsubscribe the new subscriber from a different subscriber list. Unsubscribe him/her from all lists: You can unsubscribe the email address owner from all your subscriber lists at once. Add unsubscribed email addresses into suppression list: You can add the unsubscribed email address to your account suppression list. Add unsubscribed email addresses into global suppression list: you can add the unsubscribed email address to the global suppression list. In this way, this email address gets blocked on all user account subscriber lists. Display my own unsubscription confirmed page: When an unsubscription occurs, you can redirect person to a URL on your website instead of displaying the default success screen. Display my own unsubscription error page: If an error occurs during the unsubscription process, you can redirect person to a URL on your website.
Web Service Integration
When a subscription or unsubscription event occurs, you can post the new subscriber data to a third party service using webhooks. You can setup multiple webhooks for these events. Simply choose the event and enter the target URL to post the new subscriber info.
Request By Email Settings
*** This feature is scheduled to be deprecated soon ***

Deleting Your Subscriber List

Once you confirm, your subscriber list and all associated records (custom fields, segments, auto responders, subscribers, etc.) will be deleted permanently.

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WARNING! Once a subscriber list is deleted, it’s impossible to recover it

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