Introduction

Introduction

Introduction

Octeth includes powerful email marketing tools and features that will carry your email marketing ROI to the next level.

From time sequential and event triggered auto responders to evergreen email marketing campaigns, from journeys to dynamic remote contents, Octeth will give you all tools you need to run powerful email marketing campaigns.

H
How email marketing features are utilized in Octeth can be seen on this diagram.

In this chapter, you will learn;

  • Auto responders; how to manage them, how to utilize them for sending the right message, at the right time, to the right person for the maximized ROI.
  • Email campaigns; how to manage email campaigns, email campaign types, running evergreen email campaigns, RSS campaigns, remote dynamic email campaigns, repeating campaigns, etc.
  • Journeys; how to automate your marketing processes for specific workflows such as moving your leads through your sales funnel, new customer onboarding, ex-customer win-back, etc.
  • Bounce processing; how to handle and process incoming delivery status notification emails, how to identify and remove invalid email addresses in your lists for better deliverability
  • Deliverability; how to manage your email deliverability, building a long-lasting email delivery system for your email marketing operations, etc.

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