Getting started

Installation & Setup

Administration

Audience Management

Email Marketing

Plug-Ins & Add-Ons

Developers

Advanced

Help

Email campaigns are regular bulk email deliveries to the target audience. Each email campaign can target a different subscriber list or segment or mix of subscriber lists and segments.

To manage your email campaigns, simply click [User Area → Campaigns → Email Campaigns] link on the top menu of the user area. You will see the list of previously sent email campaigns:

On the left side menu, you can see “Folders” for each email campaign state:

In addition to these campaign status, you can also create “Tags” and categorize your email campaigns separately. For example, as shown in the screenshot above, you can create different tags for each email campaign type and list those specific campaigns only.

On the campaign list, you will see the name of email campaigns along with their meta data such as delivery date and key metric (ex: Open Rate).

You can also make a native search on your campaign list and save your search queries for future use. For example, in order to target any campaign that has been sent to your “Customers” subscriber list, write the following search query:

You can combine multiple search queries with “AND” or “OR” operators.

In order to save the filter, click “Save Filter” and it will open the save filter pop-up. You can pick an icon for your search query and save it:

Once you save your search query, you will see it displayed on the left side menu with the selected icon:

To create a new email campaign for your target audience, click “Create New Campaign” button on the top right corner of email campaign list:

On the first step, you will need to name your email campaign. Make sure that it’s easy to identify the purpose of the campaign from the name. Most email marketers name their email campaigns based on a notation so that the purpose of the email campaign can easily be identified at a glance. Here’s an example campaign naming notation: [delivery-date]-[target-audience]-[audience-size]

Define the target audience for your email campaign. You can choose multiple subscriber lists and/or segments as the recipient and also you can choose multiple subscriber lists and/or segments to exclude from recipients. With this powerful audience targeting feature, you can create very precise email campaign targeting. Some examples;

Once you’re done with audience targeting, the next step is to customize the email campaign options.

You can enable A/B split testing feature. Once this feature is enabled, Octeth will ask you the sample audience size and winner criteria:

In the example shown above, the sample audience size is 20%. If your target audience size is 10,000 people for your email campaign, Octeth will use 20% of it for testing. It will pick 20% of the audience randomly and then send email variations to them equally. Once this process is compelted, Oempro will wait for the duration you set as “Test Duration”. In the example above, it’s 1 hour.

At the end of the test duration, Octeth will check the key metric and decide which email variation converts higher. This winner email variation will be delivered to the rest of the audience.

In addition to A/B split testing feature, you can publicly list your email campaign in the RSS feed and share it across the web.

Also, you can enable S2S postback integration if you have done s2s postback integration with third party conversion tracking sources such as Clickbank, Voluum, Binom, etc.

In addition to S2S postback integration feature, you can enable “Google Analytics Integration” and write link domains inside your email to activate tracking on Google Analytics. Once this feature is enabled, Octeth will append special utm URL parameters to links inside the email and you will be able to track website activities of those link clickers.

Once you are done on the first step, click “Create Campaign” button and proceed to the second step.

Second step is all about your email content. You will be asked how to create your email content:

Octeth provides you different ways of creating the email content. In addition to built-in email builders, Octeth also providers third party integrations:

In this example, let’s pick “Stripo.email” email content option and proceed to the next step:

Once you click “Stripo.email” email content option, you will be redirected to the content builder. The first step in the content builder is to define email parameters:

Once you are done with the email preferences, click “Next” button to proceed with the email content creation process.

On this step, you can write your email contents for HTML, plain text or both content types. You can also set the system to embed all images in the HTML email content into the email.

You can personalize your email subject with custom fields set in the system. Once you click on the subject line field, it will display you a list below the subject field. You can pick a personalization tag to insert into the email subject.

In the example above, the email subject is set as:

During the email campaign delivery, this subject will be processed and personalization tags will be replaced with their corresponding values for each recipient.

Once you are ready for the email content, click “Open Email Content Builder” button and this will open the Stripo.email builder:

Once you are done with creating your beautiful email content, click “Close Editor” and the Stripo.email builder will be closed.

Sending an HTML email campaign with the plain text content is a very effective approach for increasing the chance of getting your emails into inboxes. Therefore, click “Convert HTML Content Into Plain Text” button and Octeth will convert your HTML content into plain text versin (including links):

You can also attach files into your email content such as PDFs, images, etc.

Once you are done with the email content, click “Next” button.

On the next step, Octeth will provide you various tools for reviewing your email content:

Once you are done with the testing process, click “Next” to proceed to the last step:

On this last step, you decide what to do with your email campaign:

Once you click “Save” button, your campaign will be saved.

Octeth comes with a powerful “Repeated” email campaign feature. The biggest difference between scheduled and repeated campaign is; a scheduled campaign gets triggered on the scheduled date and once it’s delivered, the process gets completed. However, the “Repeated” email campaign gets triggered at repeating intervals.

Here’s an example:

So basically, you create an email campaign and make it an evergreen email campaign running repeatedly.

The impact of repeated email campaign feature doubles when you combine this feature with the “Dynamic Remote Content” feature. So basically, every time the campaign gets triggered, it picks the entire email content (or specific parts of the content) from remote sources you have defined (such as content APIs, RSS feeds, etc.). In this way, you can run an evergreen email campaign with fresh content.

Once the email campaign is delivered, the next step is to keep an eye on its metrics to decide if the email campaign was successful or not.

On the email campaign browse page, click on the name of the email campaign and you will be redirected to the email campaign report page.

On the report dashboard, you see KPI’s of your email campaign such as;

If you want to dive into details for a specific metric, you can use the left side menu.

The email marketing funnel report will give you a very important report about your email deliverability. For each phase of the email (Total Recipients → Total Delivered → Emails Opened → Links Clicked), you can see the ISP list of funnel audience and identify poor email deliverability.

In addition to the email marketing funnel, you can get detailed reports about “Opens”, “Clicks”, “Conversions”, etc by clicking corresponding links on the left menu.

In order to resend a previously sent email campaign, go to your email marketing campaign browse page and click “Resend” link under any email campaign:

Once you click the “Resend” link, Octeth will clone the campaign and redirect you to the campaign create process. You can change campaign preferences and schedule it for delivery.

On this page