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In today's globalized world, reaching out to a diverse audience is crucial for businesses.

One effective way to do this is by sending personalized, multi-language email campaigns. This help article aims to guide you through the process of creating dynamically generated email content and layouts based on your recipients' attributes, using Octeth's powerful email content personalization engine.

By focusing on a real-life use case - sending a multi-language email campaign - we will demonstrate how Octeth's features can help you tailor your email content to cater to your audience's language preferences.

This will not only improve your email marketing strategy but also enhance your engagement with subscribers from different linguistic backgrounds.

Throughout this article, we will provide step-by-step instructions, tips, and best practices to help you create and send personalized multi-language email campaigns with ease.

Our goal is to make this process as simple and straightforward as possible, ensuring that you can effectively communicate with your global audience using Octeth's email marketing software.

In this help article, we will explore a practical example of using Octeth's email content personalization engine to send a multi-language email campaign. This will allow you to better understand how to utilize Octeth's features to create dynamic content that caters to your recipients' language preferences.

Octeth's email content personalization is explained in detail in their help article, which can be found here:

https://help.octeth.com/email-personalization

To give you a brief overview, Octeth allows you to use personalization tags to customize your email content based on your recipients' attributes. For example:

{{ Subscriber:FirstName }} gets replaced with the first name of the recipient. But if some of your subscribers have missing first name attribute, this personalization may cause unwanted email content. For example:

You can use conditional personalization to ensure that your email content remains engaging even when some recipient attributes are missing or empty. For instance:

Or, you can use a shorter version:

{{ fn_fallback value="Hello {{ Subscriber:FirstName }}!" else="Hey There!" }}

By applying these personalization techniques, you can create dynamic email content that resonates with your recipients, regardless of their language preferences. In the following sections, we will delve deeper into the process of setting up recipient attributes, creating multi-language email content, and designing and testing email templates to help you craft the perfect multi-language email campaign using Octeth's email marketing software.

To effectively send multi-language email campaigns, it's essential to collect and store your audience's language preferences.

In this section, we will guide you through the process of creating a custom field in your subscriber list, importing your audience with language preferences, and integrating your lead/contact forms to collect language data using subscription webhooks.

Additionally, we will touch upon using the API to subscribe new people to your list with their language preferences.

Creating a custom field for language preferences

By following any of these steps, you can efficiently collect and store your audience's language preferences, enabling you to create personalized multi-language email campaigns that cater to their needs.

Importing your audience with language preferences

Prepare a CSV file containing your audience's data, including a column for language preferences.

Here’s an example import process:

Using the inbound subscription webhook to subscribe new people with language preferences

Adding new subscriber data, including the email address and language preference, using Octeth's inbound subscription webhook feature is a seamless process.

This feature allows you to connect your contact or lead forms to your Octeth subscriber list, ensuring that new subscribers and their language preferences are automatically added to your list.

Here's how to set up an inbound subscription webhook:

By following these steps, you can efficiently collect new subscriber data and their language preferences using Octeth's inbound subscription webhook feature. This will enable you to create personalized multi-language email campaigns that cater to your growing audience's needs.

To further assist you in setting up an inbound subscription webhook, here's a quick video tutorial that demonstrates the entire process:

Using the API to subscribe new people with language preferences

Octeth provides an API that allows you to programmatically subscribe new contacts to your list, along with their language preferences. Refer to the API documentation for instructions on how to use the API to add subscribers with custom field data, such as language preferences. Below, you can find an example API request:

and here’s an example API response:

In this section, we will provide a tutorial video that demonstrates how to create a multi-language plain text email campaign using Octeth's content personalization engine. The video will guide you through the process of incorporating the email content and subject with multi-language personalization, as shown in the example below:

Email Content:

Tutorial Video:

This tutorial video will walk you through the process of creating a multi-language plain text email campaign using Octeth's content personalization engine.

By following the steps outlined in the video and incorporating the provided email content and subject examples, you will be able to create dynamic and engaging multi-language email campaigns that cater to your audience's language preferences.

In this help article, we have covered the essential steps to create dynamic multi-language email campaigns using Octeth's content personalization engine.

We discussed how to set up recipient attributes for language preferences, create engaging content for different languages, and implement language-specific personalization tags. Additionally, we provided guidance on designing and testing multi-language email templates and expanding your email marketing strategy with Octeth.

We encourage you to implement the techniques and best practices discussed in this article to create personalized multi-language email campaigns that cater to your audience's language preferences.

By doing so, you will enhance your global reach, improve subscriber engagement, and ultimately, drive better results from your email marketing efforts.

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