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In this article, we will create a fully automated world news email campaign. This email campaign will be delivered to the target audience every morning at 9 AM and the contents of the email will be fetched from a remote world news RSS source.

We will follow these steps:

When a repeating campaign is created, it runs fully automated. For example, if you create a repeating campaign which gets delivered every Monday, Wednesday and Friday mornings, every time it gets triggered, the target audience will be prepared at that time.

Therefore, you can be very creative with audience targeting. For example;

Once your target audience is ready, let’s proceed to the step #2.

Creating a repeating email campaign is quite similar to creating a regular email campaign. The only difference is schedule settings.

After you create your email campaign, simply schedule your campaign as repeating:

Once the repeating email campaign is created, it will be visible under “Scheduled” section on the left side of the campaign browse screen. Every time it gets triggered, the campaign will be cloned and delivered. Delivered clonsed campaigns will be visible under “Sent” folder.

Octeth’s RSS-to-email feature doesn’t limit you when it comes to the email layout design. You can be very creative with it. Below, you can see a typical email layout design:

Edit your email content and design your email. You can use Octeth’s Stripo powered drag-n-drop builder or HTML code editor.

When it comes to the email section where you would like to auto-insert remotely fetched world news, you will be writing some simple HTML code. Below, you can find an example:

Let’s go over this HTML code block line by line:

Available RSS merge tags:

You can place multiple RSS content sources into your email content. For example, you can embed the last 5 blog post entries into your email content, in the meantime, you can also embed the latest products added to your e-commerce website.

You have full control on the part of the email you would like to turn into remote RSS content source. For example, below, you can see a simple HTML email code:

As you can see in the above example, the blog post entries will be embedded into the list <li> block. Here’s the copy of this example with RSS tags placed:

The last step is to schedule your campaign. Once you choose “Send repeatedly” option, Octeth will ask you how to schedule it. Simply choose repeating settings based on your needs and save your campaign.

RSS-to-email feature can be used for many different purposes such as;

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