Octeth Training Center
Octeth Training Center
How to pick a random audience and use it for testing

How to pick a random audience and use it for testing

How to pick a random audience and use it for testing

Email marketing is one of the most important tools for businesses to reach their customers. It allows businesses to stay in touch with their customers and promote their products or services. Email marketing is a cost-effective way to reach a large audience.

To get the most out of email marketing, it is important to test your email marketing before you send it out to your entire list. By testing, you can ensure that your email looks the way you want it to, and that the links in your email work properly. Testing also allows you to see how your recipients will react to your message.

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To get the most out of email marketing, it is important to test your email marketing before you send it out to your entire list.

Let’s say you have an audience of 100,000 people. You would like to run a small test on your audience before sending your email campaign to the entire audience. In order to do this, we will use Octeth’s “Randomized Segment” feature.

In order to learn more about segment management in Octeth, please refer to this article.

Creating a Randomized Segment

Inside your subscriber list, go to “Segments” section and click “Create” link. Fill in the form as shown below:

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This segment will pick 100 random people from your entire list every time a new email campaign gets sent.

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If you want to target a specific audience group and pick random set, just update segment rules accordingly. For example, instead of Email Address contains “@”, if you set Email Address contains “@gmail.com”, you will pick 100 random people from anyone who has a Gmail email address.

Sending an Email Campaign To a Randomized Segment

Once your random segment is ready, the next step is to set it as a “recipient” in your email campaign:

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In the example above, this campaign will target 100 random people with a Gmail address but exclude anyone who has opened an email or clicked a link inside an email in the last 60 days.

Every time you send a new campaign like this, a different 100 random people will be picked your campaign.

You can repeat this process as many times as you want until you are sure that the email subject and content works good for your audience.

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You can easily “clone” and resend a campaign by clicking “Resend” link below the corresponding campaign.
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