S2S Postback Settings

S2S Postback URL

This is a read-only parameter. This URL end-point will be used on your tracking/conversion software (ex: Binom).

Track Parameter

You can set this parameter name to any other value. This parameter will include the special identification key for the tracking software.


To get the conversion metric for each channel, you can use this feature.


This parameter keeps the conversion value. Set this to any parameter name that your tracking software supports.


Set the unit of the conversion. It can be “$” or “users” or any other metric unit you prefer.