Global Custom Field Parameters

NameDescription
Name

Give a name to your global custom field. Depending on list settings this name can be displayed on the subscriber area or publicly.

Type

Choose the field type from one of the options in the list.

Default Value

Set a default value for the custom field. It can be empty.

Merge Tag Code

Set a merge tag code. This code will be used as merge tag in email contents. For example, if you set this code to “FirstName”, you will be able to insert the value of this global custom field into email contents using %Subscriber:FirstName%. Merge tag codes shouldn’t include spaces or special characters.

Validation

If this feature is enabled, during lead generation form submission, the entered value will be validated.

Visibility

You can set the visibility of this global custom field with this option. It can be only displayed to users or to subscribers and users.

Mandatory Field

Check “Make this field mandatory to fill in” if you want to force your users (or subscribers) enter a value for this global custom field during the subscription process.

Unique Field

Check “Force unique value entry” option if you want to force your users (or subscribers) enter a unique value for this global custom field during the subscription process.